Company: Lakeview Maids
Industry: Home services
Location: Chicago, IL
Objective: Create a lead generation website for a house cleaning company in Chicago
Result: Ranked for many keywords on the first page of Google in Chicago and sales went up by 200%
- Newly purchased domain is a challenge for SEO
- House cleaning is a competitive SEO industry in Chicago
There’s hundreds of cleaning companies in Chicago, the third biggest market in the country. Our client, Lakeview Maids, haven’t had a website before. We knew that ranking new websites in Google is always a big digital marketing challenge. After initial research of the house cleaning market in Chicago, we discovered that this industry is quite hard for SEO. The highest ranking cleaning companies in Google have had very strong domain authorities. Some of them even had backlinks from major media outlets. Our client didn’t have a budget for a marketing outreach campaign so we knew we had to come up with a powerful on-page SEO strategy. Find out how Flamingo Agency created a successful digital marketing strategy for a house cleaning company in Chicago.
SEO Strategy for a Cleaning Company
Website design and optimization
- Designed a light-weight and fast-loading WordPress website optimized for SEO
- Established website hiearchy in relation to most important services
- Created an SEO-friendly URL website structure consisting of over 300 pages
- Developed a powerful internal linking system between 300 pages
- Set up website security, schema markup and sitemap
- Created and optimized Google My Business (GMB) listing with keyword-rich descriptions
- Listed all business services in GMB
- Created posts and added images
- Developed a strategy to encourage cleaning customers to leave reviews
- Acquired NAP citations from most popular local business directories
Local SEO was a huge opportunity for our client. While many of their competitors have had GMB listings, they were not optimized at all.
- Acquired backlinks from industry directories
- Marketing outreach
Link-building turned out to be crucial for the cleaning industry. We did an extensive audit of our competitors backlink profile and learned what was working well for them. We submitted our client’s website to most popular industry directories. We reached out to local bloggers and digital influencers for promotion.
Lakeview Maids have achieved massive success with local SEO. Their Google My Business listing is dominating their local area within a few mile radius of their location. They are currently ranking on the first page of Google in Chicago for two of their main services. While house cleaning SEO industry is very competitive in Chicago, Lakeview Maids hit the top rankings in Chicago for their main keywords:
#15 cleaning services
#8 green cleaning service
#10 apartment cleaning service
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