SEO Project overview
Cleaning companies face a tough task to get noticed in Google, especially in large markets like Chicago. A newly opened cleaning business approached us to create a complete digital marketing strategy.
Our Work - Marketing for Cleaning Services
- Newly purchased domain is a challenge for SEO
- House cleaning is a competitive SEO industry in Chicago
There’s hundreds of cleaning companies in Chicago, the third biggest market in the country. Our client, Lakeview Maids, hasn’t had a website before. We knew that ranking new websites in Google is always a big digital marketing challenge. After conducting initial research of the house cleaning market in Chicago, we discovered that this industry is quite hard for SEO. The highest ranking cleaning companies in Google had very strong domain authorities. Some of them even had backlinks from major media outlets. Our client didn’t have a budget for a marketing outreach campaign so we knew we had to come up with a powerful on-page SEO strategy. Find out how SEO consultants at our web agency created a successful digital marketing strategy for a house cleaning company in Chicago.
SEO & Digital Marketing Strategy for Cleaning Company
When we began researching the cleaning industry in Chicago, we realized that even though the most successful cleaning companies have strong domain authorities, they were weak with their own website depth and structure. They didn’t have too much content on their websites. Additionally, most of them focused on the same 2-3 keywords. We came up with a strategy to focus on long-tail keywords related to the industry and develop a strong website structure. Another opportunity was local SEO research. We learned that this area has strong potential. With those goals in mind, we designed a new website for our client.
Website design and optimization
- Designed a light-weight and fast-loading WordPress website optimized for SEO
- Established website hiearchy in relation to most important services
- Created an SEO-friendly URL website structure consisting of over 300 pages
- Developed a powerful internal linking system between 300 pages
- Set up website security, schema markup and sitemap
Lakeview Maids have achieved massive success with local SEO. Their Google My Business listing is dominating their local area within a few mile radius of their location. They are currently ranking on the first page of Google in Chicago for most of their main cleaning services. While house cleaning SEO industry is very competitive in Chicago, Lakeview Maids climbed the top rankings in Chicago for their main keywords:
#15 cleaning services
#2 airbnb cleaning service
#8 green cleaning service
Share this case study