Website Design Process for Our Clients

Learn about our step by step process of developing a typical small business website. 

website design process

Every Website Follows a Process

Designing a website is a multi-step process. Every web design company follows a different project management system. At Flamingo Agency, we designed and developed over a hundred small business websites. There has been many valuable and interesting lessons we learned over the years, and a clear winner of them all.

Lesson #1: Make the web design process as smooth as possible. 

Our website design and development process was structured to be simple and effective. There is nothing worse than an overly difficult and complicated project management plan that troubles our clients. On the contrary, a well organized process will simplify decision making and guarantee sticking to project timeline. 

Our Web Design Process

We created a 10 step system in which we begin with creating a basic website wireframe starting with the header, hero section, footer, and then work on a page-by-page basis. We begin with developing the easier pages and move forward one page at a time. 

We predesigned a number of visual elements, clickable prototypes and mockups for our clients to use as guidance. These are classic and universal website design elements that you see on the majority of websites. 

Our goal is to keep moving forward so that the site comes together visually while we add your content (wording and images) gradually. 

Step 1: Header Design

We begin our web development process by working on the very top part of every site. Headers have a defined and clear purpose in the website build. They set the website’s information architecture featuring the logo, top navigation and contact information.

In this phase we establish the site structure, hierarchy of pages and ensure your header is coherent with your business goals. 

Learn more about website header design.

Step 2: Hero Section Design

In the next phase of the web project we get started with developing the most visually interesting part of every site. The top section below the header, also known as the hero section, is the most prominent part of any page of your website. It’s the first visual impression of a page. It always features the main headline, an image and a call to action. 

Typically SMB websites include two top section designs — one for the homepage and a different design for the remaining pages. Popular design elements in the top section are:

– Static images

– Image slider

– Videos as background

Step 3: Footer Design

Every site must include a footer, which is the bottom most part of a webste. Footers are very similar to headers, they typically include the most relevant business information along with the site navigation. 

Step 4: Contact Page

The contact us page is the second most important page on any webste, right after the homepage. Many website visitors won’t take their time to read through your website, instead they quickly click on the contact page to fill out a form. Common website elements found on the contact page:

– Contact form

– Map of business

– Business name, address and phone number

Step 5: About Page

The about page is an important page for prospects interested in finding out more about the company. Common website elements found on the about page:

– Content elements

– Images or gallery

– Our team

– Social media (Instagram)

– What people say about us (Reviews)

– Call to action 

– Business name, address and phone number

Step 6: Main Pages

When it comes to creating key pages on a website, every business has different needs. While some startups will be fine with a couple of basic pages, some companies will need to follow certain guidelines from their industry and work on content creation for their target audience.

Step 7: Homepage

In many cases this is the most important step of a web design project. The homepage is the foundational page on any website, it establishes the main impression and sets the visual tone of the site. Since this is an advanced page, we focus on it at the end of the design process. Popular website elements found on the homepage:

– About us

– Our Services 

– Unique section (e.g: Why go with us)

– Testimonials

– Contact section

Step 8: Advanced Functionality

We work exclusively with WordPress, the most powerful content management system. Some websites require advanced functions and features. We develop them in this stage. 

Below are common advanced website functions and web apps featured on many websites: 

– e-Commerce

– Payments

– Booking

– Advanced galleries

Step 9: Mobile Design

We develop both versions of the website simultaneously, however we initially focus more on the desktop since it’s more advanced. In this critical2 step we develop the responsive version in depth making sure it is mobile friendly.

Step 10: On-page SEO Setup

In this planning phase, we take a strategic approach to the website build. Creating websites optimized for on-page search engine optimization is what Flamingo Agency specializes in. Being a full-service web development and search engine optimization agency, we take great efforts to build websites that are seach-engine friendly and are highly optimized for conversions. In this design phase we complete all aspects related to your SEO strategy, from content management,to installing Google Analytics to Google Search Console.

Final phase: Revisions

The final step before website launch is the revisions and device testing stage. In this phase we revise everything and take a step back if needed. Sometimes business owners like to take a good look and decide to apply changes to the new site and this is when we take action and make sure the final product is exactly how they envisoned it. 

Common steps we take in this phase:

– Test user interface 

– Scan for broken links

– Test new website on multiple browsers

Partner with our Web Design Agency

If our process looks interesting and you would like to speak about your WordPress web design needs, contact our website development team by sending an email or schedule a phone call conversation with our web designer. Let’s partner together to create something epic.