Your Website Has Only 8 Seconds

The clock is ticking. This happens every day for a local small business in Chicago. Someone goes to a website. They are scanning the website searching for whatever they are looking for. A couple of seconds have passed… What happens next? Decision time. Should I stay or should I go? How much time does your […]

3 Different Purposes of a Small Business Website

Every small business website has a clear yet different purpose: Establishing credibility Lead generation Direct sales What is the main purpose of your website? What seems like a simple question becomes a rather complex issue.  The goal of your website determines its design, marketing strategy you will use, and target audience that will become the focus […]