SEO Case Study for Junk Removal company

SEO Project Overview

The garbage collection and junk removal industry is a highly in-demand service in larger metro areas, in particular during the summer months where many tenants change apartments. There is big online competition in order to rank for the top keywords. A junk removal business from Chicago, IL asked us to help them grow their business online.

Company: Mr Junkman

Industry:   Garbage collection 

Location:  Chicago, IL


Objective:  Designing a new website and creating lead generation for a junk pick up company from Chicago. 

Result:      Increased online visibility and ranked for dozens of keywords on the first page of Google 

mr junkman website

Our work


  • Multiple GMB locations
  • No SEO history
  • Lack of content

Our client had multiple Google My Business listings which was a big problem. To make the situation harder, neither of the GMB’s was properly setup or optimized. We fixed one of the listings and deleted the other one.

SEO Strategy for Junk Hauling Business

Keyword research

Keyword research is the foundation of every SEO campaign. We discovered all microblading and permanent makeup related search queries in Milwaukee area. We analyzed our competition and took note of what keywords they are ranking for. And most importantly, what keywords they failed to target.

Website design and optimization

  • Designed a visually appealing and fast-loading WordPress website optimized for SEO
  • Set up schema markup, sitemap and website security
Our first step was designing a new website built for best 2019 SEO practices. We chose to design in WordPress, a modern framework great for SEO. New website is visually attractive and memorable. It loads very fast and is optimized with keyword-related tags. We focused on effective internal linking.
microblading local seo


Our Work

Local SEO

  • Created and optimized Google My Business (GMB) listing with keyword-rich descriptions
  • Listed all business services in GMB
  • Created posts and added images
  • Acquired NAP citations from most popular local business directories

Local SEO for beauty salons offering specialist services such as microblading is a big deal. We analyzed Google My Business listings of our main competitors and their NAP citations. We optimized our GMB more successfully. We submitted our client's listing to local business directories.

Link building

  • Acquired earned media backlinks from industry directories
  • Marketing outreach

Our last and most important step was off-page SEO. Link-building is the most crucial element of SEO for any business. We analyzed the backlink profile of our main competitors. We learned that top microblading websites in Milwaukee had links coming from industry directories and local influencers. We didn't stop there. We analyzed backlinks of the most successful microblading salons in biggest cities such as NYC, LA and Chicago. We did successful marketing outreach and acquired more niche-related backlinks than any other microblading company in Milwaukee.


As mentioned before, SEO for new domains is very tough. After a 2-3 months, 3D Micro Brow is now on first page of Google in Milwaukee for 10+ related keywords in their industry. Thanks to their investment in our SEO work, search engines now trust their website and is rewarding them with leads.

Ranking #1 for Mattress removal

Ranking #1 for Furniture removal


Share this case study

flamingo agency
Share on facebook
Share on email
Share on twitter
Share on linkedin

Professional Website Design in Chicago

30+ Reviews with an Average of 5.0 Stars
google stars
seo chicago

Work with our Web Agency

chicago seo experts

Ready to start your project? Have more questions about our Chicago SEO agency? Send us an email or schedule a call and let’s talk how Flamingo Agency can generate more leads for your company. Our Chicago SEO experts are ready to help.