SEO Case Study for Beauty Salon
2x increase in microblading signups for Milwaukee makeup clinic
Company: 3D Microbrow
Location: Milwaukee, WI
Objective: Designing a new website and creating lead generation for a beauty salon focusing in specialist microblading services in Milwaukee.
Result: Ranked for many keywords on the first page of Google in Milwaukee and sales went up by 100%
- Newly purchased domain is a challenge for SEO
- No SEO history
Milwaukee area is home to many beauty salons and permanent makeup clinics offering microblading services. There are many established beauty salons on the first page of results that are ranking there due to their SEO and website history. Search engine optimization for new businesses that just bought their domains is very, very challenging. Why? Google doesn’t like newly purchased domains with no history. They don’t trust new websites until they prove themselves over time. On the contrary, when it comes to websites, Google rewards history and consistency. However, every SEO challenge is an SEO opportunity. Find out how Flamingo Agency created a unique SEO strategy for a microblading company.
SEO Strategy for Beauty Salon
Website design and optimization
- Designed a visually appealing and fast-loading WordPress website optimized for SEO
- Set up schema markup, sitemap and website security
- Created and optimized Google My Business (GMB) listing with keyword-rich descriptions
- Listed all business services in GMB
- Created posts and added images
- Acquired NAP citations from most popular local business directories
- Acquired backlinks from industry directories
- Marketing outreach
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