How Many Seconds Does Your Website Have to Grab Attention ?
What is the Average Time Spent on a Website?
Every day, a local small business in Chicago is visited by someone who has browsed the web and landed on their website. They are looking for whatever information or products they can find; there isn’t much time to spare before deciding whether or not this company would be worth investing with – but only if you knew what makes your product stand out from others!
How much time does your average website visitor spend on your website?
Recent research studies from leading analytics has a rough answer. The average website visitor spends 8 seconds on your site before deciding whether they will stay or go. You only have eight seconds to convince your prospect to take action.
With all the content, pictures and videos you worked with your website designer to put on a site–it’s down to those first eight seconds.
If your website or web app conveys a clear and effective message fast, your prospect will spend more time on the website and possibly buy into your business. If you will not deliver the information they are looking for fast and clearly, you will lose an opportunity to convert a visitor to a customer.
What to do to keep website visitors?
What action do you want your website prospect to take knowing that on average they will spend only eight seconds? Your business website has three different goals: you are either selling on the website, capturing a lead to sell offline or first and foremost establishing credibility.
Most small business websites built by WordPress developers serve as lead generators. If the goal of your website is to capture an email, phone call or a visit to your physical location, you have to ask yourself:
- Does your website design make scrolling through content a simple task in seconds?
- Do you have the right number of pages on your top menu or are you overwhelming with choice?
- Are your call-to-actions placed strategically?
- Is your contact information located in the right place (footer)?
- Does your website deliver a positive experience on mobile?
- Is your website maintained properly?
If you want to achieve more, you have to go with less.
Less content, less pictures, less video, less choices. Why?
Less is more.
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