Hero Section Design

Find out why the hero section plays an important role on every website

hero section design

What is a hero section?

The Hero section is the most important part of your website. It should be at the top of every page and it should be designed to grab people’s attention. The hero section can display a graphic or intro video, but typically includes an image with text that briefly explains what you do and why you are different than other competitors in your industry.

Why is a hero section important?

People are bombarded with an overwhelming amount of information every day. This makes it critical that you have a concise message to present to your visitors quickly. The hero section is the first thing people see when they visit your site so it needs to be relevant and engaging.

Because a hero section is critical to a websites success, it’s important that you have a design that stands out from the rest of your website. Using bright colors and sharp images can help people to connect with your site. In addition, including videos or high quality photos can help them visualize what you do as a business.


What does a hero section include?

A hero section typically includes a short description, an image and definitely a call to action. The message should be brief enough that people can quickly navigate to the rest of your site after viewing it. 

You want to include a call to action at the very end of your hero section. A call to action tells visitors exactly what you want them to do next. This could be anything from subscribing for email updates, requesting more information or even buying something now.


The hero section is a key component to any site. This area of your website should be brief, but compelling enough that people will want to explore the rest of your page after viewing it. In order for this tactic to work, you need an image or video that grabs attention and helps highlight what you do as a company in addition to being concise with your message on how they can find out more about what you offer (your contact information). It’s important not only make sure these components are present when designing the look and feel of the space; also, don’t forget about including them when constructing content! We’ve created some templates for our clients if needed.